Website Content Development and Strategy Coordinator - Communications Specialist 3

Company: Minnesota Department of Employment and Economic De
Location: Saint Paul
Posted on: April 3, 2025

Job Description:

The Minnesota Department of Employment and Economic Development (DEED) is the State of Minnesota's principal economic development agency. DEED's mission is simple: to empower the growth of the Minnesota economy, for everyone.

We are driven to find talented and innovative public servants, motivated by the opportunity to serve businesses, people, and the greater good. At DEED you will join a diverse team, inspired by challenging work and united by shared values that guide our work every day. At DEED we live our values by; focusing on the customer, communicating early and often, seeking solutions, creating inclusion, encouraging new ideas, and being gracious.

DEED is a Beyond the Yellow Ribbon agency and committed to proactively supporting service-members, veterans, and military families. DEED offers great employment opportunities with a meaningful mission to truly make a difference in the lives of those under our care and for those in communities throughout Minnesota.

Working Title: Website Content Development and Strategy Coordinator
Job Class: Communications Specialist 3
Agency: Department of Employment and Economic Development

• Job ID: 84971
• Location: St. Paul
• Telework Eligible: Yes, may be eligible for some telework.
• Full/Part Time: Full-Time
• Regular/Temporary: Unlimited
• Who May Apply: This vacancy is open for bids and for all qualified job seekers simultaneously. Bidders will be considered through 04/09/2025.
• Date Posted: 04/03/2025
• Closing Date: 04/16/2025
• Hiring Agency/Seniority Unit: Department of Employment and Economic Development - MAPE
• Division/Unit: Communications & Marketing
• Work Shift/Work Hours: Day Shift, 8:30am - 4:30pm
• Days of Work: Monday - Friday
• Travel Required: No
• Salary Range: $31.92 - $47.05 / hourly; $66,648 - $98,240 / annually
• Classified Status: Classified
• Bargaining Unit/Union: 214 - Minnesota Association of Professional Employees
• FLSA Status: Nonexempt
• Designated in Connect 700 Program for Applicants with Disabilities : Yes
  The work you'll do is more than just a job.
  
  At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.
  
  Job Summary
  
  Under limited supervision, this position serves to maintain the day-to-day content of the primary DEED external websites. This position serves as a critical member of the communications team, providing guidance, ideas and implementation on new digital tools and website content.
  
  This position provides communications expertise and consultation. Position develops, plans, implements, and coordinates communications strategy and activities for the agency and division to ensure internal and external stakeholders are well informed. This position will ensure that communications follow enterprise and agency web standards and related laws and rules.
  
  This role will also work with programs across the agency to help write website content for them as needed.
  
  Responsibilities include:
  
  • Manage and update the external DEED websites, including mn.gov/deed, JoinUSMN.com, and LaunchMN.com
  • Collaborate with program staff to create, edit, and organize website content aligned with program objectives
  • Develop, plan, and implement communications strategies to effectively engage internal and external stakeholders
  • Facilitate improvements to website design, navigation, and usability while ensuring ADA compliance
  • Use and maintain tools like content management systems (e.g., Tridion), SharePoint, DreamWeaver, and analytics platforms (e.g., Google Analytics, Sitelmprove)
  • Provide consultation and expertise on digital communication best practices
    This position is telework eligible. Staff are provided with the tools and equipment to be successful in a virtual work environment. Please note, the telework policy could change with notice based on business needs.
    
    Qualifications
    
    Minimum Qualifications
    
    Please ensure that your resume clearly describes your experience in the areas listed and indicates the beginning and ending month and year for each job held. Only applicants whose resumes clearly demonstrate fulfillment of each of these minimum qualifications will be considered for this position.
    
    Three (3) years of experience planning, designing, writing, editing and implementing effective print and electronic communications, marketing or public relations strategies sufficient to meet agency communication needs
    
    Applicants that meet the above minimum qualification will be further evaluated on the following:
    
    • Knowledge of website standards and best practices sufficient to develop and maintain websites and measure usability
    • Skills in using web technologies such as content management systems (e.g. Tridion, SharePoint), HTML
    • Ability to synthesize amounts of program specific language into website content customers can consume and understand, applying plain language standards to communication materials sufficient to ensure clear and concise messaging
      Preferred Qualifications
      
      • Knowledge of Americans with Disabilities (ADA) guidelines, including experience ensuring that websites and documents meet accessibility and usability standards
      • Skill in digital website analytic tools like Google Analytics or SiteImprove to manage, analyze, and optimize website performance
      • Experience with information architecture and website user experience sufficient to ensure content is organized in a meaningful manner
      • Our employees are dedicated to ensuring cultural responsiveness. Preferred candidates will have a variety of experiences working effectively with others from different backgrounds and cultures
        Additional Requirements
        
        A job offer will be contingent upon successfully passing a background check. The background check may consist of the following components:
        
        • Criminal Background Check
        • Employment Record Review (current and former State employees only)
        • Employment Reference Check
        • Conflict of Interview Review
        • Driver's Record Check
          The Minnesota Department of Employment and Economic Development will not sponsor applicants for work visas. All applicants must be legally authorized to work in the U.S.
          
          Application Details
          
          How to Apply
          
          Select "Apply for Job" at the top of this page. If you have questions about applying for jobs, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers .
          
          Connect 700 Program
          
          To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Talent Acquisition at talent.acquisition.deed@state.mn.us .
          
          Veterans
          
          To be considered with Veteran's Status , you MUST indicate this on your application and submit a copy of your DD-214 form and other required documentation to talent.acquisition.deed@state.mn.us by the closing date.
          
          Recently Separated Veterans (RSV) : Effective July 1, 2009, legislation provides that the top five RSV applicants who apply and meet the qualifications for a vacancy shall be granted an interview.
          
          Certain Disabled Veterans : Effective August 1, 2012, legislation provides state agencies with the option to appoint certain disabled veterans on a non-competitive basis.
          
          See the above links for criteria and eligibility.
          
          Current State Employees
          
          • Please apply via Self Service.
          • Bidding or expression of interest: This vacancy is open for bids/expression of interest and all qualified applicants simultaneously. Current employees of DEED who are currently in the same classification, who are eligible, and apply within the seven (7) day period will be considered prior to filling the position by other means.
            Contact
            
            If you have questions about this position, contact Allex Roberge at allex.roberge@state.mn.us
            
            Working together to improve the state we love.
            
            What do Minnesota's State employees have in common?
            
            • A sense of purpose in their work
            • Connection with their coworkers and communities
            • Opportunities for personal and professional growth
              Benefits
              
              As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.
              
              Your benefits may include:
              
              • Paid vacation and sick leave
              • 12 paid holidays each year
              • Low-cost medical, dental, vision, and prescription drug plans
                • Fertility care, including IVF
                • Diabetes care
                • Dental and orthodontic care for adults and children
                • 6 weeks paid leave for parents of newborn or newly adopted children
                • Pension plan that provides income when you retire (after working at least three years)
                • Employer paid life insurance to provide support for your family in the event of death
                • Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
                • Tax-free expense accounts for health, dental, and dependent care
                • Resources that provide support and promote physical, emotional, social, and financial well-being
                  Support to help you reach your career goals:
                  
                  • Training, classes, and professional development
                  • Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov )
                    Employee Assistance Program (EAP) for work/life support:
                    
                    • A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
                    • Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
                    • Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care
                      
                      Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.
                      
                      EQUAL OPPORTUNITY EMPLOYERS
                      
                      Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.
                      
                      All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.
                      
                      APPLICANTS WITH DISABILITIES
                      
                      Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at 651-259-3637 or email careers@state.mn.us and let us know the support you need.
                      
                      The Department of Employment and Economic Development is an equal opportunity, affirmative action, and veteran-friendly employer, and encourages all qualified candidates to apply for job opportunities. If you are an individual with a disability who needs assistance or cannot access the online job application and search tools, please contact Karen Lilledahl at Karen.Lilledahl@state.mn.us . Please indicate what assistance is needed.
                      
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Keywords: Minnesota Department of Employment and Economic De, St. Paul , Website Content Development and Strategy Coordinator - Communications Specialist 3, Accounting, Auditing , Saint Paul, Minnesota