Senior Manager of Shopper Marketing

Company: Nature's Way
Location: Minneapolis
Posted on: February 2, 2025

Job Description:

Senior Manager of Shopping MarketingWelcome to a better way, an authentic way. Welcome to Nature's Way.Our reason for being, the purpose that inspires our work every day, is quite simple: Help people live healthy lives.When we help people live healthy lives, we build a happier, healthier world for everyone.How we go about our work drives TRUST in who we are, what we do, and the products we produce. That means something important to the world, and it means the world to us.People TRUST

• Our products to be the gold standard
• Our words to be true
• Our claims to be honest
• Our actions to have integrity.Together we work with an awareness of how even small actions affect others, an attitude of kindness and concern for each other, and a drive for action that helps people live healthy lives.It's the best way. The right way. The only way. Nature's Way.Be a part of helping people live healthy lives as our new Senior Manager of Shopper Marketing.SUMMARYThe Sr Manager of Shopper Marketing is a leader in the broader sales & marketing strategy team at Nature's Way. This leader's key priorities will be to develop retailer-specific programs executed at the store level that drive engagement with consumers. This is a unique opportunity to grow and refine a newly established capability within the Nature's Way organization that will have significant strategic impact on the future of this organization. The health and wellness space is one of the most dynamic and culturally relevant environments, and Nature's Way has a strong growth ambition in the supplement category.ESSENTIAL DUTIES AND RESPONSIBILITIESinclude the following. Other duties may be assigned.
  • Work with the senior sales leaders and the marketing team to develop a retail execution budget that can be leveraged at the store level to drive consumer engagement.
  • Collaborate cross-functionally with the Marketing brand equity and commercial teams to drive store-level customer engagement.
  • Develop comprehensive annual shopper marketing plans along with Sales, Account and Marketing leadership that aligns with Nature's Way's brand and category strategies as well as support overall growth by incorporating the shoppers' path to purchase.
  • Lead all shopper initiatives (from planning to execution, measurement and optimization) to help deliver on business plans and elevate Nature's Way's brands and business performance.
  • Oversee shopper marketing analysis by tracking agreed upon KPIs to optimize ROI of shopper plans annually and utilize post program analytics to improve programs and tactics.
  • Collaborate cross-functionally, internally and externally, to develop new Shopper capabilities for the organization, including planning, testing, and leading adoption.
  • Responsible for allocation of annual shopper marketing budget and ensuring all spend occurs within budget.SUPERVISORY RESPONSIBILITIESThis position will lead a team of two direct reports who will focus on retailer engagement in both in-store and ECOM execution.QUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.EDUCATION and/or EXPERIENCERequired: Undergraduate college degree in business, insights, analytics or a related field. Minimum 8-10 years of related experience in shopper marketing for a consumer goods company and/or an agency focused on consumer packaged goods categories.TRAVELThis position requires up to 20% domestic travel. Some international travel may be required.All benefits are effective on day 1 of employment.Medical: Option to select either a PPO plan or one of 2 high - deductible medical plans that includes a company contribution to your personal health savings bank account.Dental: Delta Dental PPO & an option to select an enhanced dental plan.Vision: Routine preventative coverage under medical plan and an option to elect additional voluntary coverage.Time Off: All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.401K Plan: Company match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.You'll also enjoy a variety of other benefits that support your long-term health and wellness:
    • Company provided short-term & long-term disability
    • Life and AD&D insurance
    • Flexible spending accounts
    • Voluntary critical illness & accident coverage
    • New parent phase-in program & paternity leave
    • Educational assistance reimbursement
    • Product discounts & a wellness programStart Helping People live Healthy lives today!Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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Keywords: Nature's Way, St. Paul , Senior Manager of Shopper Marketing, Advertising , Minneapolis, Minnesota