Creative Sr. Project Manager

Company: Securian Financial
Location: Saint Paul
Posted on: April 25, 2025

Job Description:

The Senior Creative Project Manager brings together resources for on-target, on-time, on-budget, on-brand execution of marketing assets. The role must exhibit outstanding project management and communication skills in achieving the highest possible standards in service. They need problem-solving skills and basic knowledge of Securian's businesses and challenges. The role participates in resource and capacity planning, creative development meetings, and process improvement to ensure optimal outcomes for marketing. In addition, the role will use Workfront to provide project management follow-through and timely delivery.

Responsibilities include but are not limited to:

Manages complex marketing projects/campaigns from creative discovery to execution and provides time/cost estimates. Provides project management and ensures alignment with overall enterprise marketing objectives.

• Develops, manages and leads medium and large-scale cross-department marketing projects from discovery to completion.
• Partners with internal business partners and creative services team to build project plans, prioritize projects and coordinate resources within marketing operations system (Workfront).
• Identifies, initiates and monitors project deliverables including milestones, roles/responsibilities, timelines and required tasks. Balances considerations of scope, brand, quality, time and cost.
• Helps internal and external stakeholders understand the impact of the project to broader projects and business areas.
• Reports progress to the project owner, management, business partners, vendors and other stakeholders as appropriate.
• Drives projects to completion, prepares summaries and ensures project closure activities are completed, including retrospectives.
• Identifies and implements improvement opportunities as appropriate. Coordinates creative development, including strategy, oversight and consistency.
  • Leads discovery sessions with stakeholders and subject matter experts to understand business and functional creative requirements. Understands current state and objectives, supports creative brief development on complex projects, and ensures ongoing alignment between marketing strategy and creative output.
  • Assembles the project team (design, copywriting, digital, etc.) for strategy and and execution. May work with other disciplines/teams (content strategy, public relations, events, brand, social media, Securian.com, digital advertising, etc.) for cross-department needs.
  • Collaborates on creative development and direction with client and internal/external creative teams. Coordinates concept presentations to clients, obtains feedback and confirms the project team addresses the feedback appropriately. Reviews client change requests and responds with schedule/cost impacts along with alternatives.
  • Supports creative and quality control oversight. Appropriately escalates issues to the project team and/or leadership.
  • Ensures projects are completed on time and adhere to previously identified requirements, including all relevant regulatory, legal, compliance and brand guidelines. Plays a relationship management role and acts as the single point of contact to develop, create and implement projects and marketing initiatives/campaigns.
    • Plays a relationships management role, developing and maintaining solid relationships while encouraging a collaborative approach with team members.
    • Builds strong relationships with solutions marketing, law/compliance, business lines, sales, digital strategy, technology and other corporate partners. Demonstrates diplomacy, manages expectations and maintains a strong focus on the marketing business partner of a project, representing their needs and concerns when appropriate.
    • Establishes and provides periodic status reports to creative team, marketing representatives, business owner and leadership on project progress. This may include project risks and issues, forecasts vs. budget, and future tasks. Performs related activities as directed; manages personal self-development to prepare for new responsibilities and challenges in a changing environment.
      • Identifies and participates in training or other opportunities to learn about and share applicable best practices and tools. Qualifications:
        • Minimum of five years of professional-level experience in a client-facing project management role either in an external or internal agency, preferably including integrated marketing campaigns comprised of digital, print, direct mail and promotions.
        • Ability to lead cross-functional teams both through idea generation and assessment of ideas generated by others.
        • Project management skills to manage large, complex, and/or strategic business projects to successful outcomes within tight deadlines. Includes ability to adapt to changing project priorities and meet deadlines in a fast-paced service environment, where speed-to-market is often critical.
        • Self-motivated and independent with solid analytical, problem solving and decision-making skills to identify and assess potential solutions to business requirements and prepare cost-benefit analyses.
        • Skills to lead teams to generate effective, engaging marketing assets.
        • Communication skills to effectively interact with management and associates across all areas of the organization. Written communication skills to clearly and concisely document business requirements, test plans and results.
        • Successful track record of client service in a marketing or creative environment. Preferred Qualifications:
          • Adobe Workfront experience (marketing operations system of record).
          • Proven experience leveraging artificial intelligence tools and technologies to enhance project outcomes, streamline workflows, and drive innovative solutions in marketing projects.
          • Financial services industry knowledge and broad understanding of Securian products, markets and operations.
          • Proven portfolio and program management skills to manage large, complex and/or strategic business projects to successful outcomes within tight deadlines.
          • Account management experience (internal or external marketing agency). * Securian Financial's internal position title for this role Creative Services Consultant.
            
            Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you're in a commutable distance (90 minutes) you'll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules. #LI-Hybrid #PIQ
            
            The estimated base pay range for this job is:
            
            $69,500.00 - $129,000.00
            
            Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentive pay (if applicable) can be discussed with a with a member of the Securian Financial Talent Acquisition team.
            
            Be you. With us. At Securian Financial, we understand that attracting top talent means offering more than just a job - it means providing a rewarding and fulfilling career. As a valued member of our high-performing team, we want you to connect with your work, your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth, well-being and work-life balance, including the advantages listed here:
            
            Paid time off:
            • We want you to take time off for what matters most to you. Our PTO program provides flexibility for associates to take meaningful time away from work to relax, recharge and spend time doing what's important to them. And Securian Financial rewards associates for their service by providing additional PTO the longer you stay at Securian.
              
            • Leave programs: Securian's flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave.
              
            • Holidays: Securian provides nine company paid holidays.
              Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securian's 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service.
              
              Health insurance: From the first day of employment, associates and their eligible family members - including spouses, domestic partners and children - are eligible for medical, dental and vision coverage.
              
              Volunteer time: We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you.
              
              Associate Resource Groups: Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including:
              • Mental Wellness and Disability
                
              • Pride at Securian Financial
                
              • Securian Young Professionals Network
                
              • Securian Multicultural Network
                
              • Securian Women and Allies Network
                
              • Servicemember Associate Resource Group
                
                For more information regarding Securian's benefits, please review our Benefits page.
                
                This information is not intended to explain all the provisions of coverage available under these plans. In all cases, the plan document dictates coverage and provisions.
                
                Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at Employment@Securian.com, by telephone 651-655-5522 (voice), or 711 (Relay/TTY).
                
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Keywords: Securian Financial, St. Paul , Creative Sr. Project Manager, Executive , Saint Paul, Minnesota