Global Head of Content and Production - Minneapolis, MN

Company: General Mills
Location: Minneapolis
Posted on: January 24, 2025

Job Description:

As the leader of General Mills Global Content Studio (Studio G), you will oversee the production of marketing content that brings our portfolio of market leading brands to life. This role requires a visionary and resourceful leader who will help define, launch, scale and run Studio G, our new global content studio. You will set the strategy and approach for how to efficiently and effectively produce marketing assets that enable our marketing communications plans to come alive to engage and connect with consumers and/or our retail partners. You will lead a savvy team of global content creators and creative production experts comprised of both General Mills employees and a network of external agency and specialist partners.Working as an integrated "internal agency," you will steward an annual production budget of approximately $50 million including video, audio, digital, print and non-traditional production executions across our global brand portfolio. A core aspect of this role involves setting the vision and roadmap for how our production team, agency partners, capabilities and ways of working need to evolve as consumers, technology and the marketplace in which we compete continues to rapidly change. If you are a skilled marketing communications leader, this is a great role for you to apply your experience and help chart the future for a world-class brand building organization.KEY ACCOUNTABILITIES

• Engage with and guide leaders across the Marketing function - Brand Experience, Brand Management and Consumer Insights - as the global head of General Mills content and creative production team.
• Launch, scale and run Studio G, our new integrated global content studio, which creates and produces over 25,000 pieces of content annually to support General Mills global brand portfolio.
• Lead a team of approximately 10-15 internal team members including executive producers, production operations and the company's in-house design team.
• Establish our near- and long-term content creation and production vision, approach, priorities and supporting processes for the enterprise.
• Manage the roster of General Mills agency production partners while maximizing and optimizing internal creative production resources and teams.
• Serve as a point of escalation to solve problems and remove roadblocks as teams work to complete and manage creative productions.
• Maintain, evangelize and enforce creative production guidelines and best practices for General Mills teams and production partners.
• Define, oversee and deliver upon the company's diversity, equity, inclusion and belonging and sustainability pledges tied to creative production.
• Coach and develop a high-performing team focused on creative problem solving, strong collaboration with business partners and producing innovative high-impact work.
• Understand how the production space is evolving - identify and experiment with capabilities in areas like modular content, content automation, asset management, AI production and more.
• Communicate and collaborate with cross-functional partners including Digital & Technology, Finance, Sourcing, Law and Trademark.
• Summarize the output and deliverables of the team against quarterly and annual KPI's and goals.REQUIRED QUALIFICATIONS
  • Bachelor's degree, preferably in Communications, Marketing, Advertising, Film, or related field.
  • 10+ years of experience in marketing, content creation, production, or related field.
  • 5+ years of experience leading a team.
  • Hands-on leadership experience creating content for a large national (or global) consumer brand(s), ad agency, production company, post house or similar studio.
  • Sound understanding of risk management as it applies to creative, production, rights contracts, talent contracts, privacy and security.
  • Communications planning, concepting and content creation for consumer brands including marketing plan orchestration, especially complex, multi-faceted plans and productions.PREFERRED QUALIFICATIONS
    • Familiar with AICP bid sheets, talent negotiation/payments, and creative asset trafficking across all marketing communications channels.ADDITIONAL CONSIDERATIONS
      • This role requires you to be in Minneapolis, MN - relocation will be provided.
      • International relocation or international remote working arrangements (outside of the US) will not be considered.
      • Applicants for this position must be currently authorized to work in the United States on a full-time basis.
      • General Mills will not sponsor applicants for this position for work visas.COMPANY OVERVIEWWe exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.SALARY RANGEThe salary range for this position is $124200.00 - $207100.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.
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Keywords: General Mills, St. Paul , Global Head of Content and Production - Minneapolis, MN, Professions , Minneapolis, Minnesota